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This web site spartanfunds.ca had the following in the web page, "Spartan Fund Managements goal is to make smaller, more nimble managers available to investors so that they can participate in the upside with the comfort that there is proper operational and regulatory oversight." We noticed that the webpage stated " Spartan, established in 2006, is a Toronto-based investment management company that specializes in bringing." It also said " Emerging investment managers, that have a well defined investment strategy and a proven track record of making money, to the Canadian market. For the full line-up of Spartan funds." The header had emerging hedge funds as the highest ranking optimized keyword. It is followed by emerging managers, Canadian emerging hedge fund managers, and private wealth management which isn't as ranked as highly as emerging hedge funds. The next words spartanfunds.ca used was high net worth. institutional was included but will not be understood by search engines.